Real Money Game India – As the second most populous country in the world, India has a young population structure and a rapid growth rate. This is a huge potential user pool for the gaming industry. According to Statista data, in 2020, India’s mobile gaming revenue reached $2.4 billion.
But for Chinese game developers, due to weak bilateral relations and the frequent occurrence of “black swans”, the Indian market is not considered the highest level market.
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However, there is one type of game that has flourished in the Indian market, and even the riots have not affected its speed. At the same time, it has attracted many Chinese game producers to enter the game. This is a real money game.
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According to the “Public Gambling Act”, gambling is illegal in most Indian states, but if a game is considered a game of skill that relies on skill rather than chance, it may be exempt from the gambling ban, like Fantasy. Sports games and Rummy.
Although the legal nature of these games is still controversial, Internet giants with a good sense of humor have begun to take advantage of the opportunity.
Tencent, in 2018, was the lead investor in the popular Indian fantasy sports gaming platform Dream11. At the same time, Alibaba’s Yabo Technology also launched Paytm First Game, an online gaming platform, in partnership with India’s largest mobile payment platform Paytm. The platform also features a range of real money games including fantasy sports, rummy, and other sophisticated poker games.
This article focuses on Real Money Poker Games, based on mobile advertising data tracked by App Growing Global, and will explore the strategy of operating this type of game in the Indian market from a media buying perspective.
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Rummy games have a long history in India and have been a popular form of entertainment before smartphones became popular.
As players have to pay more attention to the proper use of game strategies, Rummy is classified as a licensed game, which means that in India, users can legally play Rummy games, and manufacturers do not need to apply for a license. pay to pay Rummy. games.
The popularity of Rummy games in India is also seen through advertising materials. Some videos show people’s love for Rummy games. Between work and life, they take out their mobile phones to play Rummy.
Since real money transactions can be made in Rummy legally, the promotional materials of Rummy games often offer all kinds of money-related items, such as gold coins, diamonds, and rapidly increasing account balances, which continue to increase. where users can “earn” big. money” through the game.
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Some Rummy games will also add social features to the game, advertising from a casual gambling perspective, highlighting themes such as “friends”, “online chat”, and “multiplayer competition”.
Although it cannot be directly reflected in the form of real money games because it is not a skill game, the ambiguous attitude of the management has allowed the developers to still make money and earn money through methods such as virtual money exchange.
Teen Patti has a high level of integration with Rummy in the player groups, and also shows a similar approach to the game of Rummy in terms of advertising and promotion.
By posting withdrawal records, it is straightforward to tell users that this game can be profitable. Under the sluggish environment of the Indian economy due to the epidemic, it directly and unobtrusively meets the needs of the users and quickly removes the demands of the users.
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The TVC shows in the form of interviews that the actors of Teen Patti are spread in all walks of life, where there are many high profile people with successful careers which further boosts the confidence of the actors.
The download page of mobile game ads is usually the detail page in the app store, which guides users to download the game. But through App Growing Global, we can see that some real money game ads in India are using a different CTA.
Since Android devices account for more than 95% of the mobile device market in India, configuration is generally not high, and app store rules are sensitive to real money games, Indian publishers are not often supported as much as game publishers in other regions. Google play.
On the App Growing Global website promotion page, you can see that some real money game ads are not directing users to the app store, but to other web pages. Of these web pages, one part is a game that can be played directly on the site, and the other part is the official website of the product or H5 marketing.
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On these download pages, users can enter phone numbers to receive a text message with a download link or download the APK file directly from the site to install the game, thus bypassing Google Play.
There are also some ads that take advantage of India’s social nature to drive traffic to the Facebook website, and then allow users to download and save social media content and make the most of the user’s social network to spread the game.
There are 10 major ethnic groups and several minor ethnic groups in India. Language is very complex. There are 29 languages spoken by more than a million people. Therefore, apart from the official languages of Hindi and English, the language of the copy should be adjusted in time according to the user’s preference and localization should be done.
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Although the core gameplay is different, the user images of Rummy and Teen Patti are very similar. They both have high popularity. Some games will also have two or more other types of card games, including a large number of search terms to reach more users.
In terms of gameplay, most games choose to actually follow the traditional gameplay, do not make many adjustments to the core gameplay, and also use non-core gameplay such as room creation, treasure chest, rotating lottery, and points. . ranking to enrich the user experience and improve retention and LTV.
The above is “Discover the Unexpected Operating Results of Indian Poker Games from a Media Buying Perspective
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Save The Pirate! Make choices! | Mobile Game Ad Episode – Choose Your Own Story | Mobile Game Advertising Real Money Game Review: Find Trending Game in India – Hidden Objects | Mobile Game Advertisement Advertisement Mythic Heroes: Idle RPG | Mobile Game or Ad Die Review Text | India has perhaps the most unique legal framework in the world when it comes to gambling. Not only do our laws divide gambling into two types: games of skill and chance, the Constitution allows states to legalize gambling.
The primary legislation for gambling in India is the General Gambling Act, 1867, which makes a distinction between games of skill and chance. Although the Act only applies to former British-era provinces, many states have adopted laws consistent with the PGA as their state laws; some like Uttar Pradesh has only adopted PGA. In addition, our laws and the decisions of the Supreme Court have confirmed this difference.
Indian courts have adopted the dominant factor or dominance test to distinguish between games of skill and chance. It basically depends on which factor – skill or luck – is the dominant factor in determining the outcome of the game.
However, these games, whether they are of skill or chance, are based on betting and are often seen as sinful or immoral activities that can be harmful, especially to young people and children. This has led many states to ban online gambling or games that involve real money, whether based on skill or chance.
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