New Casino India – Your casino is a unique addition to your market and an attractive destination for your audience. But do they know it? With the right casino marketing, your niche can transform from a mid-tier competitor to an industry-leading powerhouse. That’s where this blog post is.
In this post, we explore proven casino marketing strategies that will grow your business—both now and in the long term. The best part? Most of the ideas below are simple and inexpensive to implement.
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Because the competition in casinos is so fierce, the ability to be discovered is incredibly important. Findability refers to how easy (or difficult) it is for your audience to find you online.
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Imagine you are one of the potential guests looking for a great casino. How easy is it to find you online? Try entering a few search queries in different search engines, check reviews on travel sites and find casinos similar to yours on social networks. By looking at how often your casino appears and how high it ranks in search results, you can get an idea of how well you’re searching. To better understand what’s happening now, we recommend using marketing and SEO tools like Moz and SEMrush.
In addition to investing in tools, there are several ways you can increase the accessibility of your online casino:
There is more to your casino than just a gaming floor. You can offer your guests luxurious hotel offerings, state-of-the-art technology, flexible event and entertainment venues, award-winning spas and health clubs, or delicious restaurants. So when it comes to marketing your casino, you need to think about the big picture.
Casinos are often the ideal venue for large events, including weddings, conferences, business meetings, group dinners and family gatherings. Your marketing should include specific messaging and targeting of events and group business to attract these opportunities.
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Competitive advertising for hotels and other destinations can be a good fit for marketing your casino as you try to attract more group business. Competitive market advertising gives your casino greater access to planners looking for similar territories or related markets, helping you gain group business that you might not otherwise come across. Search Ads™ puts you front and center and makes you visible when event planners are looking for solutions—when they’re most eager to fulfill their search.
For a long time, marketers focused solely on demographics to guide decision making. Casinos have placed considerable emphasis on audience age, income and education as indicators of future behavior.
This focus is very useful—there are certain differences in audience behavior based on demographics. According to Andersen Digital, “Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment, while millennials will spend 30% on gaming and 70% on food and entertainment. and non-gaming services”. Strategies to reach Millennial and Gen Z consumers are key, including expanded entertainment and dining options, online gaming components and increased mobile marketing.
But while demographics are useful, they’re not the only useful information about your audience. For example: imagine a group of women standing outside your casino. Let’s say you know their demographics — they’re all in their 20s and 30s, with college degrees and high-paying jobs. But do you know why they are there?
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These women may be on a business trip to kill an hour before the next meeting. They may be in town for a family reunion. Or they can just as easily attend a girlfriend’s bachelorette party. With just their demographic information, you can make predictions about their motivations, concerns, and what they’re looking for.
The “Jobs to Fill” framework helps marketers understand the true motivations of their audience by describing the “jobs” a prospect is “hiring” you for. In our example above, a group of ladies visiting a casino for a bachelorette party “rent” the casino for a party atmosphere, fun and relaxation, and a great mix of entertainment, games, food and drinks. Conversely, if those same women visit casinos as part of work, they expect a flexible, stress-free work environment, coordinated logistics, fast Wi-Fi, plenty of space to charge their devices, and perhaps a quiet place to work during meetings.
It’s important to understand what your audience is looking for in the space and what jobs they’re “hiring” you to do so you can adjust your messaging, marketing and offerings accordingly.
Many casino appeals are based on emotional decisions. Games, dining and drinks, entertainment and other casino entertainment are designed to make customers feel good. By doubling those feelings, you can improve your casino’s marketing results and keep customers coming back for more.
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Feedback cycles are defined as the times when the output of an activity returns to the beginning of the sequence as input. So, for example, when a child does something funny and gets their parents laughing or applauding, they are likely to repeat what they did to get the same response.
A positive feedback loop increases the likelihood that the action will be repeated. Negative feedback loops, on the other hand, reduce this possibility. An example of negative feedback is parking in a loading zone and receiving an expensive ticket. The fear of getting another ticket will make you less likely to park in a loading zone in the future.
You may be using a positive feedback loop in your casino, perhaps without realizing it. Guests who win the game are happy and more likely to play the game again in the future. They can try to recreate their winning conditions. Guests with a negative experience are less likely to return.
Customers almost always trust each other more than your brand. Whether they rely on recommendations from friends or reviews from strangers online, potential guests and customers are more likely to listen to each other than you.
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This means that you need the help of others to build trust in your brand. Social proof refers to the idea that people will copy the actions of others they admire. There are several ways you can use to market your casino:
There are many creative ways to use social proof. Think about your audience’s motivations and where they go for information, and you should have some good ideas on where to start.
Casinos live in a time of rapid evolution and change. Online gaming, entertainment preferences, virtual and hybrid events, eSports, virtual and augmented reality play a huge role in the changing casino landscape. Casinos must understand and utilize the latest trends in technology and gaming to remain competitive.
When developing your casino marketing strategy and starting to test campaigns, there are some technologies and trends to keep in mind:
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Looking to make your casino the next ‘big thing’ for events? See event trends shaping the industry so you can stand out as a venue.
Working in the technology industry since 2010, Laura brings a decade of insight into how to improve marketing. She has experience in business startups and expansions, consumer marketing incentives, and speaking at live events, including WeDC Fest 2018. She founded Descripti and Paradigm Labs. and currently works with companies to improve their customer relationship management and content strategy. LinkedIn | Website
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