1xbet – 1xBet, the recognized leading international gaming and technology company, talks to Focus Gaming News about the future of esports betting, live sports betting and mobile betting.
Exclusive interview.- The sports betting industry is facing a major paradigm shift like never before and companies like 1xBet are one step ahead. Focus Gaming News talks to them about the future of the industry, new markets and company priorities.
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1xBet has secured several recent sponsorship deals in both traditional sports and esports. How important do you think it is to support these sectors?
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Our company has long believed that esports is no less promising for betting than any “traditional” sport. First, because of the age of the audience – many esports fans are of the younger generation, which means they may have many years of betting ahead of them and it’s worth it to earn their trust now.
Secondly, the number of viewers of esports events is steadily increasing: experts estimate that it is currently around 500 million. New games are appearing that may interest those who were previously indifferent to the whole concept.
That’s why it’s equally important for us to support the biggest esports organizations and, for example, the top football clubs. By investing in the development of the sport and creating unique opportunities for new fan experiences, we are ultimately working to develop 1xBet’s status as a global brand.
“The number of viewers of esports events is steadily increasing: experts estimate that it is currently around 500 million.”
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What do you think about esports betting right now and do you think it will expand beyond being niche?
Esports betting has already expanded beyond being niche. This, in addition to the aforementioned audience volume, is evident from our internal research. We can see that both the number of bets and their total amount are gradually increasing in a wide variety of countries.
Yes, of course, local preferences haven’t gone anywhere – esports won’t replace cricket in India and soccer in Brazil. But it is able to compete for a top-five spot in players’ preferred sports even in the biggest markets.
1xBet has a notable presence in South America. Have you seen changes in the products and services players are demanding in the region?
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This market has huge potential. It is known that sports are very popular in South America, so local fans are extremely demanding and want to have the best service for betting. We thoroughly study their preferences, but of course, the main focus is on football, which is the top sport in the region. For this reason, we have advertised our brand at the top matches in Brazil, Chile and other countries, as well as during the World Cup qualifiers.
But soccer isn’t all that counts, which is why we’ve become the official partner of the Brazilian men’s and women’s volleyball leagues. And there, as in football, we offer fans a more vibrant experience with our support of local clubs and athletes. Special offers for your favorite teams and top sports events, prize draws on social networks, the chance to connect with sports stars and much more. All this contributes to a good cause – providing the ultimate service to our customers.
The mobile market is growing – the number of bets made with smartphones is increasing. More and more people are betting on mobile apps instead of web versions. Combine these two facts and you will see that while betting, people value the ability to make their wishes come true as quickly as possible. This means that the leaders will be those companies that, along with the development of traditional betting opportunities, ensure that entertainment and profit are as convenient as possible for the player.
An interesting trend was also gamification, which involved players more in the betting process, increasing the range of emotions they receive. People like to compete with other fans, winning not only with the goals of top athletes, but also with their own actions on the site or in the app. Therefore, elements of gamification will appear more and more in betting.
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Finally, social responsibility is a vital condition for betting companies. Of course, the entire betting process must comply with legal requirements, that’s for sure. But it is worth remembering that betting companies are part of the global sports community. Betting creates many social projects that are also important to other members of the community. Those who offer fans a new experience in this area will also benefit.
“More and more people are betting on mobile apps instead of web versions. While betting, people appreciate the ability to make their wishes come true as quickly as possible. An interesting trend has also been gamification.”
We traditionally do not issue certain brands – it is important for us to develop in all directions with full commitment. Europe, Africa, America and Asia – we want to be among the leaders everywhere. It has been the main priority in our strategy since the company was founded in 2007. The world may change, but our ambition to be the best everywhere does not. FC Barcelona and 1XBET have signed a new sponsorship agreement whereby the online betting company will become the Club’s new Global Partner for the next five seasons, until June 30, 2024.
The deal, which will take effect on July 1, is part of the club’s global expansion strategy and is also related to its mission to buy the best possible partners in various categories to help it maintain its leadership position and maintain not only on the pitch. . but also in the field of sports sponsorship and marketing.
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As a result of this agreement, FC Barcelona and 1XBET will collaborate on various activations of a wide range of assets, including access to players to create promotional materials and marketing campaigns.
1XBET is a leading international gaming and technology company with more than 12 years of experience in the field and offices in Europe, Asia and Latin America. The company has sponsorship deals with major rights holders such as Serie A and Tottenham Hotspur to name a few.
“We are confident that this agreement with 1XBET will help us continue to grow on and off the pitch. This agreement solidifies our global expansion strategy and we are confident that it will help us connect with new sports fans across the people.
We are very happy to have reached an agreement with one of the best clubs in the world. We are sure that 1XBET has something to offer all FC Barcelona fans. We expect that the cooperation of two world-class brands will be profitable for both parties. Barcelona’s slogan is “More than a club” and we hope that in the next 5 years, fans will realize that 1XBET is more than just a betting agency.
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1XBET is a leading international gaming and technology company with more than 12 years of experience in the field. It is one of the fastest growing companies in the betting sector, with offices in Europe, Asia and Latin America, employing more than 5,000 professionals.
1XBET has the largest number of markets in pre-match odds and live odds, it also provides a live portfolio of signed slots, live casino and table games and offers players the widest selection of entertainment. A digital first company, 1XBET accepts more than 250 payment solutions from around the world and offers 24/7 customer support in 30 languages. Size of this example: 800 × 227 pixels. Other resolutions: 320 × 91 pixels | 640 × 182 pixels | 2,200 × 625 pixels.
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